This is one of the most successful brands globally. The American-based technology company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Headquartered in California, Apple Inc. designs, develops, and sells computer software, consumer electronics, and other related services.  The company is considered one of the top four technology giants alongside Facebook, Amazon, and Google.

What Makes Apple Unique?

This Steve Job’s brand is associated with a diverse range of products. Since the late 70s, Apple has released a massive number of stylish luxurious products. From the introduction of Macintosh computers, this brand is now that’s associated with iPods, Apple Watches, iPhones, and iPads among other electronics and services. But what exactly makes Apple unique?

Dynamic Business Plan

Apple has established itself as a brand that’s constantly evolving and upgrading itself. It has a dynamic business plan and it’s always releasing new, better, and unique products in the market annually (if not more often). Beyond desktop computers, laptops, and tablets, Apple also has media players, tracking devices, digital assistants, and so much more.

Attention to Detail

This company’s main strategy isn’t just product development. All its flagships rely on for key factors like the competitors, the target market, and survey regarding the pertaining product. Attention is given to products and the brand also focuses on outdoing its competitors by introducing new products with new features. It capitalizes on opportunities and weaknesses. Besides that, Apple uses a product-driven approach where they first develop a product and then seek the market later.


Since the earlier days, Steve Jobs worked to establish partnerships with rival brands. For instance, he announced a partnership between Apple and Microsoft in 1977. The deal was to support Microsoft Office on Mac devices.  This helped to stabilize the company which was otherwise about to start sinking. Jobs further partnered with rival brands including Samsung and all these have helped Apple to grow in terms of reputation and profit.

Employees from Different Cultures

When Apple was venturing into the Asian and African continents, it created new job opportunities for the locals. The company has continuously hired employees from these continents in diverse fields including developers, artists, musicians, etc. Apple is a company that seeks to infuse culture and technology in order to create unique perspectives. In the US alone, it is estimated that it has created more than two million jobs.

Popular Apple Products

Apple Company manufactures a wide range of products. They include laptops and tablets i.e. MacBook, iMac, iPad, Smartphones i.e. iPhones, and Smartwatches such as the Apple Watch series. Besides that, they also design and sell accessories such as AirPods.

Apple iPhone

Apple iPhone

Apple iPhone is rated as the most powerful personal device globally. It’s a line of smart phones designed and marketed by Apple Inc. and they run on iOS platform. The first generation of iPhone was released into the market in 2007 and since then Apple has released a series of iPhones with the latest being September 2018.

These smartphones have user-interfaces that rely on a multi-touch screen. There is also a virtual keyboard, cellular network connection, camera, and in-built GPS among others. The functionality of iPhones allows them to take photos, record videos, play video games, receive visual voicemail, connect to social media, and download applications.

At the moment, iPhone has eleven generations and although the first generation was simply a GSM phone, Apple has continuously upgraded its iPhones. Some of the notable changes include camera resolution, the home button feature, headphone jack, hardware, voice assistant, and the design material.

Apple iPhone XR is the latest flagship from Apple. The device uses a 6.1-inch OLED screen and contains a powerful A12 Bionic Processor. XR is a versatile smartphone that uses Face ID and it is fitted with True Depth Camera.



MacBook is a brand of Macintosh laptop computers which are designed and sold by Apple Inc. MacBook is a family of different laptop models and it consists of MacBook, MacBook Air, and MacBook Pro. Air is the least expensive notebook computer from Apple while the Pro models are on the higher end.

MacBook has featured so many firsts from Apple including the butterfly mechanisms keyboard, the USB Type-C port, and the Force Touch trackpad.  The latest MacBook Air which was released in 2018 underwent a massive design change. Its uses two USB-C/Thunderbolt 3 ports in place of the SD Card Slot, USB Type-A, and MagSafe. It also features the Retina Display for better image clarity, Touch ID sensor, 3rd gen. butterfly keyboard, and the Y-Series Amber Lake i5 CPU.

MacBook Pro is a high-end version of all Macs. The latest design features 13-inch and 15-inch laptops and they are lighter and thinner compared to the previous generations. These models have touch-sensitive OLED display strip used in place of the function keys. And just like MacBook, Pro also has Thunderbolt 3.0 USB-C ports.

Apple TV

Apple TV

Apple TV is a streaming media player that supports 4K Ultra HD as well as HDR video. This device from Apple Company lets you watch videos, listen to music, browse the web, play games, and share files etc. The 4K TV has more pixels, 4-times more compared to what standard HD TVs normally produce. Apple TV produces images with bright realistic colors thanks to its ultra-high resolution and color contrast. Its key features include:

  • Processor : It consists of A10X Fusion processor which supports HEVC Hardware decoding.
  • Storage: Apple TV has two storage options, 32 GB and 64 GB
  • Watch and Stream Videos: Apart from Apple’s video options, this TV also supports other entertainment providers including Netflix, Hulu, YouTube, Amazon Video, HBO GO, and HBO NOW and others.
  • Mirroring iOS Device’s Screen: It has the AirPlay feature that you can use to fully mirror your smartphone or a tablet on your TV if you don’t want to stream content online.
  • It’s a gaming equipment that can be used to play the latest video games.
  • Siri Remote: This is a physical input that consists of a touchpad, home button, menu button, select button, standard volume controls, and play/pause options.
  • Remote App: It’s available in App Store and can be used with devices such as Apple Watch, iPad, and iPhone to control the TV. The Remote app has the same features such as Siri remote.

Apple TV is a feature-rich device that has multiple functions. Apart from watching, you can use it to stream audio from various apps including Sirius XM, Apple Music, and Pandora App which are downloadable from Apple Store. The high-quality TV is also great for social networking since it supports applications such as Instagram, Reddit, Twitter, and Facebook.

Apple Watch

Apple Watch

These are wearables that are made by Apple Company.  They are mainly designed to enhance health and fitness and they feature trackers and other health-oriented capabilities. Apple watch series run on the iOS platform. Besides that, they are compatible with other Apple products and services including Siri as well as other fitness devices and applications.

Apple Watch Series 1 was the first flagship of Apple smartwatches. It became an instant hit, coming close to Rolex in terms of popularity. Since its introduction, Apple has proceeded to launch Apple Watch Series 2, 3, and 4. Apple Watch Series 4 is the latest model and it has upgraded features and attractive design.

Series 4 is a fundamentally re-engineered and redesigned wearable band that is designed to help users stay more active and healthier. It also enhances communication thanks to the walkie-talkie feature and cellular connectivity. It can be used to track workouts, sleep patterns, make phone calls, and create messages among other things.

Other Apple products

They including accessories such as Airpods- magical and wireless headphones which are compatible with iPhones, iPads, and Macs. Airpods use the one-tap setup to create an instant automatic connection. The groundbreaking headphones use powerful chips and can provide users with up to 5-hours of audio time on a single charge.

Where to Buy Apple Products?

Apple products are sold in Apple shops and they can be purchased online or in physical retail stores. In addition to that, you can get Apple products from online retailers such as Amazon, Walmart, NewEgg, BestBuy, and eBay, Target, among others.

The Bottom Line

Overall, Apple is one of the most popular names when it comes to computing technology and consumer electronics. This brand has managed to stay ahead of the game by constantly introducing new, upgraded, and unique products in the market. It was listed as the number 1 Official Top Business Super brands by The Center for Brand Analysis in 2018.

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